Brand Services

Brand Architecture

Personality Development

Tone of Voice

Corporate ID

Product ID

Tag Lines


Brand / Style Guides

We understand brands. Let us work with yours to get the maximum result.

Your brand is not just an identity or logo; instead the emotional response that your audience feels when they see or hear your company or product name.

Understanding how you would like to be perceived is the heart of your marketing strategy. You may already have a brand onion and in these cases we will work with that template.

If don't have a clear understanding of your brand, our proprietary Brand Flower process will be sure to help (Flowers are much nicer than Onions anyway).

Your Brand Flower will arm you with:

  • Current / Desired Brand Positions
  • Competitive Positioning
  • Target Personality Attributes
  • Heart Word / Promise Word
  • One Word Equity
  • Brand Essence
  • Associated Senses
  • Target Emotions
  • Colour Palate
  • Key Words
  • Mood Imagery

The completed Brand Flower is presented to you as a poster to guide your ongoing communications strategy. This is a powerful process with powerful results, including businesses that have relaunched under a new name and identity.

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