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Plus Marketing assisted our production partners, Clear Content,
to develop relationships with local marketing agencies.
Clear Content produce video content for Plus Marketing for
integration into client websites. This is a high growth service due
to the increasing capabilities of online media to publish
video.
Plus Marketing assisted by:
- Sourcing a list of local advertising/ media companies
- Developing the "Clapper Board" creative idea
- Building personalised response pages
- Managing Production and Delviery
- Authoring phone scripts for Clear Content to use in follow up
dialogue
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The "Clapper Board" concept carried the message to show
marketing businesses how Clear Content was an ideal partner to
produce video content for integration to their client's online
properties. The messaging carefully portioned Clear Content as the
off-site "video department" and invited agencies to make a
relationship and enlarge the services they provide clients.
This initiative has sparked several new partnerships for Clear
Content and positioned the business favourably with the discerning
agency community.
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