Kaseya provide IT automation software tools. Often these are an alternative to hiring a larger IT team for an enterprise business. To respond we designed a fictitious character and mailed CV's outlining how "Kev" can make a difference.

This campaign was used as an initial mail / telemarketing campaign as well as an ongoing email / mail / telemarketing campaign to respond to advertised positions seeking IT professionals (trigger).

The initial contact generated more than 600 pipeline leads for the Kaseya sales team, representing a response rate of 27% against the initial list targeted. Results to the ongoing activity improved further to a response rate of 32%. The campaign has been extended into international markets where it has also found similar success.