Oldfields are an established Australian brand and an icon within the painter's trade marketplace. The sought to extend their product range and turned to Plus Marketing for assistance.

Services offered by Plus Marketing on this project include:

• Campaign Strategy
• Market Research
• Brand / Product ID
• Packaging Design
• Illustrations
• Collateral Development
• Trade Promotion
• Trade Press Advertising

The Fix It range of gap fillers was developed to plug the gap in the market and answer the requirements for less complexity and a consolidated product offering.

The products (Fix It, Seal It, Stick It) collectively met the requirements for all indoor / outdoor application's for sealing and gap filling. Hence, Mr Fix It was developed to show that the simplified Fix It range offered a solution for every requirement.