Plus Marketing worked with Pfizer Animal Health to develop the Paw Club concept.

The completed Paw Club website and application provides a large and growing community of dog owners with helpful information on how to care for their animals.

Users join the programme and enter information about their location and age/ breed of dog(s). As a result, the application is able to tailor regular, helpful email information that include tick alerts, flea and worm treatment alarms as well as grooming and health advice.

The benefits of the programme are reciprocal. Dog owners get immensely valuable information at the right time. Meanwhile Pfizer is able share the benefits of their range of Animal Health products and directly boost market share.

www.pawclub.com.au