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The Campaign Plan is our proprietary tool to fuel your marketing success and works with any marketing or communication task.

Marketing problems are often complex and the Campaign Plan is designed to simplify the task and ensure means of resolving the problem are well thought through. The Campaign Plan is a media / channel neutral blueprint to define and agree the task and associated influences before we commence execution mode.

Completing the Campaign Plan is the most critical success factor to your marketing activity. It guides a collaborative discussion that ensures all stakeholders to agree on key requirements and strategy.

Outcomes of this process include:

  • Clear Marketing Objectives
  • Mechanisms for Measuring Success
  • Definition of Target Audience
  • Potential Market Size / Value
  • Benefits of Product / Service
  • Insights (Relevant for Dialogue)
  • Campaign Proposition
  • Incentives
  • Evidence
  • Brand Statement / Fit
  • Timings / Budgets
  • Forecast ROI

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