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Sales Presentations

Geomatic Technologies (GT) engaged Plus Marketing to assist with establishing new sales relationships for their location based data solutions.

The implementation involved

  1. identifying the target businesses
  2. Selecting a list of prospective contacts
  3. Building a clear message to take to market
  4. Designing and producing invitations
  5. Telemarketing scripts and telemarketing
  6. Webinar event hosting


The activity centred around a "Where's Wazza" theme which quickly illustrated the power of location based software to aid the process of finding a correct location. This highlighted the inefficiency of human "finding" as opposed to the far more efficient information systems that GT offered.

The activity culminated in a webinar which successfully bridged the gap between marketing and sales.

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