Geomatic Technologies (GT) engaged Plus Marketing to assist with establishing new sales relationships for their location based data solutions.

The implementation involved

1. identifying the target businesses
2. Selecting a list of prospective contacts
3. Building a clear message to take to market
4. Designing and producing invitations
5. Telemarketing scripts and telemarketing
6. Webinar event hosting

The activity centred around a "Where's Wazza" theme which quickly illustrated the power of location based software to aid the process of finding a correct location. This highlighted the inefficiency of human "finding" as opposed to the far more efficient information systems that GT offered.

The activity culminated in a webinar which successfully bridged the gap between marketing and sales.