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Geomatic Technologies (GT) engaged Plus Marketing to assist with establishing new sales relationships for their location based data solutions.

The implementation involved

  1. identifying the target businesses
  2. Selecting a list of prospective contacts
  3. Building a clear message to take to market
  4. Designing and producing invitations
  5. Telemarketing scripts and telemarketing
  6. Webinar event hosting

 

The activity centred around a "Where's Wazza" theme which quickly illustrated the power of location based software to aid the process of finding a correct location. This highlighted the inefficiency of human "finding" as opposed to the far more efficient information systems that GT offered.

The activity culminated in a webinar which successfully bridged the gap between marketing and sales.

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