Geomatic Technologies (GT) engaged Plus Marketing to assist with
establishing new sales relationships for their location based data
The implementation involved
- identifying the target businesses
- Selecting a list of prospective contacts
- Building a clear message to take to market
- Designing and producing invitations
- Telemarketing scripts and telemarketing
- Webinar event hosting
The activity centred around a "Where's Wazza" theme which
quickly illustrated the power of location based software to aid the
process of finding a correct location. This highlighted the
inefficiency of human "finding" as opposed to the far more
efficient information systems that GT offered.
The activity culminated in a webinar which successfully bridged
the gap between marketing and sales.